| 1. | A consideration of the market implementation of holiday tours
关于旅游节庆市场化运作的思考 |
| 2. | They have n ' t realize the importance and the meaning of marketing implementation and do n ' t know how to implement their marketing strategies
这些企业还没有完全意识到营销执行的重要性、其真正含义以及该怎么样有效地去执行营销战略计划。 |
| 3. | Marketing implementation is the process that turns marketing plans into action assignments and ensures that such assignments are executed in a manner that accomplishes the plan ' s stated objectives
营销执行( marketingimplementation )是将营销计划转化为行动和任务的部署过程，并保证这种任务的完成，以实现营销计划所制定的目标。 |
| 4. | We always analyze the marketing environment , make marketing strategies and marketing plans in order to solve " what " and " why " however , marketing implementation can be used to answer " who " , " when " and " how "
分析市场营销环境、制定市场营销战略和市场营销计划是解决企业市场营销活动中“应该做什么”和“为什么要这样做”的问题；而市场营销执行则是要解决“由谁去做” 、 “在什么时候做”和“怎样做”的问题。 |
| 5. | The success of an enterprise requires good marketing strategies and effective marketing implementation as well . many companies such as hunan foreland power engine which marketing performance is fairly bad have right marketing strategies , however , their marketing implementations are irregular and inefficient
许多与湖南福田动力有限责任公司类似的中小企业之所以营销业绩不佳，并不完全是因为其市场营销战略计划不正确，而往往与其营销执行过程的不规范和低效率有关。 |
| 6. | The third chapter mainly deals with the formation of marketing competence . based on the established theories in chapter two and basic conceptions of marketing competence and the integrated marketing management process , the writer works out a theoretic formation pattern for marketing competence : an enterprise continuously cultivates , innovates and upgrades its marketing notions , guided by which the enterprise improves its comprehensive level in market research , marketing policies , marketing strategies , marketing implementation and control
笔者主要是在第二章对于营销竞争力理论研究的基础上，根据企业整体的营销管理过程和营销竞争力的基本概念，研究得出营销竞争力的理论形成模式，指出企业营销竞争力的形成是这样的一种过程：企业不断培育、创新和升级自身的营销理念，从而以此指导企业在参与市场竞争的过程中，不断提升营销调研、营销战略规划、营销策略计划、营销执行与控制等各方面综合竞争能力水平。 |
| 7. | There are five continuous procedures process in the whole marketing implementation . they are planning marketing programs , organizing the marketing structure , designing the system for the staff ' s performance and salary , developing the marketing human resources , and cultivating the company culture
对许多企业来说，营销执行是一个艰巨而复杂的过程，其主要包括相互关联的五项步骤：拟定营销执行方案、建立营销组织结构、设计营销绩效评估制度和薪酬制度、管理和开发营销人力资源以及培育企业营销文化。 |
| 8. | The research shows that in order to improve its marketing implementation and its performance hunan foreland power engine should rebuild the process of its marketing implementation and cultivate its marketing culture and practice harder and serve the customers heartedly
而本文对其研究的结果表明：该公司要注意整个营销执行过程的改善，应该培育“刻意求实，竭诚服务”的企业营销文化，积极做好用户服务工作，这样才能提高其营销执行的效果，才能解决其销售业绩不佳的问题。 |
| 9. | In order to implement marketing strategies well , we should have diagnostic skills , identification of company level , implementation skills and evaluation skills . it ' s valuable to take hunan foreland power engine as an example , as it has so many marketing problems in its marketing implementation
在营销执行过程中，营销执行者需要具备一定的营销执行技能，一般来说，影响有效执行营销战略计划的技能有四种：发现及诊断技能、确定营销执行问题所在哪个层次的技能、执行计划的技能和评估执行效果的技能。 |
